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Rolex Watches

Rolex Watch Group is world famous for producing one of the best watches in the history of watch making. Rolex has been in the watch making industry for a very long time and has invented some of the key watch mechanisms and features that we can find in a wide variety of watches today. Let us look at the history of Rolex together with its biggest inventions, its most outstanding collections and the availability of Rolex watches in South Africa.



Hans Wilsdorf and Alfred Davis in London founded Rolex SA in 1905. The name Rolex was registered only later in 1915 by the time when the company had eventually moved to La Chaux de Fonds in Switzerland. For the first years of its operation, Rolex did not deal with the producing of watch movements, but rather with the making of watchcases for movements done by other respective watchmakers. The first fully Rolex watch with watch movement was released around 1910 and the first certificate, a Certificate A precision certificate was awarded to the company in 1914 by Kew Observatory. This award is very distinctive as it was previously only awarded to marine chronometers. Over the next decades, Rolex added several inventions to the watch making industry. Rolex SA is a privately held company to this day with a closed circle of shareholders.

Rolex has perhaps the highest number of inventions in the world of watch making. Let us enlist some of these this time: • In 1926, Rolex released the first waterproof watch in the world, the Oyster.
• In 1945, Rolex released the first wristwatch with an automatic date change function, the DateJust.
• In 1953, Rolex released the Rolex Oyster Perpetual Submariner, the first wristwatch waterproof up to 100metres.
• In 1954, Rolex released the first wristwatch to show two time zones in the same time, the GMT Master.
• In 1956, Rolex released the first wristwatch with automatically changing day and date functions, which is the Rolex Day-Date.
• It was a Rolex wristwatch which first earned a chronometer certification.
• Rolex was the first watchmaker to release a self-winding wristwatch in 1931.
• Rolex was among the first European watchmakers who participated in the research and development of quartz watch movements.

Rolex has an immense range of collection, with its most notable watches connected to Marine and sea-sports, such as the Deepsea, the Submariner and the Yacht Master collections. The racing related specific Rolex watch is the Daytona which got its name from the world famous Daytona Race. The explorer watches of Rolex include the Explorer I and Explorer II watches with the GMT Master and Milgauss also being excellent multipurpose watches. Currently it is the Rolex Deepsea, the best diving watch in the world for mixed gas diving.

The Women’s selection includes such notable pieces as the Datejust Lady, The Pearlmaster and the Yachtmaster women’s edition. The Oyster Perpetual and the Cellini Collection includes some of the most elegant watches of Rolex today.

The South Africa centre of Rolex can be found at Fredman Towers in Johannesburg. Notable retailers of the brand include Arthur Kaplan with stores in Johannesburg, Gauteng and Pretoria, Phillip Zetler and Chronos Watchmakers and Repair in Cape Town.

Check out the latest outstanding collections of Rolex Watches in South Africa at the above mentioned watch retailers. Please be aware, that Rolex watches are heavily counterfeited therefore always check out on the genuineness of a Rolex watch before purchasing it.
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