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Tag Heuer Watches

Tag Heuer is one of the highest rated luxury watches today, producing luxury and specialised watches for both men and women. The brand has top rated actors and sportsmen as its ambassadors and all Tag Heuer watches are heavily considered as status symbols. Let us look at the history of this outstanding Swiss brand and its Tag Heuer watch stores and authorised retailers in South Africa.



TAG Heuer was founded in 1860 as Uhrenmanufaktur Heuer AG by Edouard Heuer in St. Imier, Switzerland and was heavily involved with the producing of extra punctual chronographs. The company was later purchased by TAG Group SA, from which it has gained its present brand name. Today, TAG Heuer is part of the French luxury goods company, the Louis Vuitton Moet Hennessey and its watches are on their peak of their popularity for a very long time.

Edouard Heuer has patented his first chronograph in 1882 and 1887 using his invention the oscillated pinion, which is used by chronograph and watchmakers until today. Later on Mr. Heuer created and patented the very first dashboard chronograph. The first wrist chronograph was also introduced by TAG Heuer in 1914 and has introduced the very first stopwatch that has reached the 1/100 accuracy in the world. TAG Heuer’s auto-dashboard timers were excessively popular and the first on the market that could be attached to automobiles, boats and aircrafts with specific dials and timekeeping methods per type. Up to the 1970’s TAG Heuer were the leading timekeeper and chronograph producers in the world.

Key Tag Heuer Watch Models and leading collections:
Autavia: this was first introduced as a dashboard timer for pilots and automobiles
Seafarer: unique marine chronograph that was first distributed in the US solely by Abercombie & Fitch. With its special dials, Seafarer could already show all the different tides to be expected on the sea.
Auto-graph: the first chronograph to feature a rotating hand which can be set by its owner and has key importance in all sorts of timekeeping-related activities.
Master Time: The very first watch that could run up to 8 days without stopping.
Monte Carlo: the first 12-hour stopwatch in the world, the Monte Carlo was and still is heavily used by auto-racers for its extra high precision.
Carrera: a real racing watch which also features TAG Heuer’s first automatic chronograph alongside the Autavia and Monaco models, all of which are the leading models of Tag Heuer to this day.
Aquaracer: special model especially for water racing purposes.

Special editions and special collections of al above-mentioned models make the current collection of TAG Heuer extremely rich and colourful.

TAG Heuer watches are heavily popular in South Africa and therefore are sold by some of the top watch retailers of the brand. Let us see some of the most popular Tag Heuer watch stores and sellers in South Africa per city:

Cape Town: V&A Waterfront, Charles Greig, Trigg Jewellers, Tanur Collection, Wolf Brothers, Harris Jewellers, Van Deijl Jewellers, BIG 5 Duty Free stores ( all airports of South Africa).
George and Port Elizabeth: Raffaele D’Amato, Fischers Jewellers, Maurice Levin Jewellers, Ritters Jewellers
East London: Dennis Collins Jewellers
Bloemfontein: Arthur Kaplan Jewellers, HDL Jewellers ( Mimosa Mall)
Johannesburg: Tag Heuer Boutique at Sandton City Shopping Mall.

Tag Heuer watches are heavily counterfeited for their extreme quality, design and status symbol values, therefore we suggest you only to buy at the upper mentioned Tag Heuer watch manufactures in South Africa too. Check out the great Tag Heuer watch collections and you are sure to find your next best watch.
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